Our Founder
Sima Barazi
Sima is truly the description of ‘Boom & Mellow’. She mediates, reads and gazes at sunsets but at the same time is full of energy, laughs really loud and dances the night away! Like many modern women today she has the perfect yet imperfect balance between the ‘boom’ and the ‘mellow’ sides of her personality.
She is also that modern woman with the many desires and many personas. The mother, the entrepreneur, the cook, the athlete, the socialite, the friend and so much more.
Over 24 years in the retail industry, Sima has run three successful multi-brand boutiques, launched online stores and connected women to jewelry and fashion from the world over. She curates a stunning collection for Boom & Mellow, giving the boutique the unmatched ability to meet the needs of the cosmopolitan woman, all in one place.
Her unique global taste in fashion comes from the mix of cultures that she grew up with. She is half-Syrian-half-Iranian, has lived in the Middle East and the US, and spent every summer growing up in the South of France.
When Sima is not busy traveling the globe looking for new designers or running the Boom & Mellow store, she is spending quality time with her 3 beautiful kids.
Town Centre Jumeirah
The Springs Souk
